Project Overview

We are fortunate to have built an ongoing relationship with the team at Subway Taiwan. When they approached with this new project we were excited to make something special.

Illustration of a woman working at a desk with a laptop and documents, a vintage clock, a computer screen with design software open, a woman eating a sandwich at her desk, and a close-up of a sub sandwich on a wooden board.

These types of projects always need to start with an anchoring idea, often a tagline or main message will be provided by the brand, and we will get to work on creating a story that supports the message.

For this project we thought it would be fun to create a number of real life situations, that are mildly annoying but everyone can relate too, and that although those decisions are not easy, choosing Subway always is.

Illustration sequence featuring a man inspecting clothes, character sketches, a couple entering a building, a couple having a meal, and a sandwich on a wooden board.

From an idea to a shot.

As we continue to grow as a company, we have found that the more work we put into pre-production the smoother the shooting day will be, which results in a better final video. For these videos the pre-production focused on developing storyboards. This not only helped us to plan out the shots, but also with the timing and beats of the final videos.

We are really proud of the side by side shots of storyboards to final video:

Illustration of a woman taking a selfie with a smartphone while holding a plate of mini burgers in a cafe setting.
Illustration of a bearded man with glasses observing a camera set on a tripod, surrounded by sketchy, dynamic lines suggesting motion or intensity.
Illustration of a woman sitting at a cluttered office desk with two computer monitors and various office supplies.
Illustration of a cheerful couple enjoying pizza and drinks at a casual restaurant, with colorful abstract background.
Illustration of a young couple walking out of a store, each carrying shopping bags, with modern interior lights overhead.
Illustration collage of a woman taking a selfie with burgers, multiple portraits of a woman on smartphones, a woman smiling with a sandwich, and a close-up of a sandwich on a table.

Final Touches

Once the edit is locked in and confirmed, the final touch comes from our in-house colorist.

Here we can see what the video looks like from raw format to final color.

We believe that you can infuse the brand identity throughout all aspects of the video, and with any animation there is always an opportunity to add a little touch. For this classic Subway tagline we worked with our animator to bring in a little smile and wink so it would have that added touch.

  • Person operating a professional camera rig in a studio setting, wearing a yellow shirt and white knit hat. The studio has lighting equipment and a computer monitor in the background.
  • A behind-the-scenes view of a film or photo shoot with crew members operating cameras and equipment around a person standing in a room. The room has large windows, and the ceiling is illuminated by professional lighting.
  • Film crew on set with camera equipment, lighting, and crew members setting up a shot in an indoor location.
  • Behind-the-scenes view of a film or video production set with crew members operating cameras and equipment, focusing on a seated individual.
  • People filming a scene in a studio with professional camera equipment and monitors.
  • Group of people in a cheerful pose indoors, some flashing peace signs and others smiling broadly. Mixed genders and varying casual outfits. The background features a green wall with a large arrow sign.

Team & Gear

Services:

Creative concept

Cinematography

Editing (Color and animation

Audio Capture & Sound Design

Equipment

Black Magic 6k

Tokina Vista Prime lens

Timeline

2 weeks pre production

2 days - Filming

2 weeks - Final Edit

Team

Director Assistant Director

DP Gaffer

Producer Stylist

Animator Editor